JAC Motors Unveils its Latest Light-duty and Heavy-duty Truck Models in Brazil

Recently, JAC Motors hosted a high-profile launch event in Brazil to unveil its latest light-duty and heavy-duty truck models. This milestone marks the official introduction of JAC’s flagship commercial vehicle series into Brazil—one of Latin America’s most strategically significant markets—and represents a pivotal advancement in the company’s strategy to enhance local presence and accelerate its expansion across South America. The event underscores JAC Motors’ strong commitment and confidence in solidifying its market position in both Brazil and the broader regional landscape.

The launch event was attended by a distinguished audience and featured an engaging atmosphere, convening over 200 participants, including representatives from leading financial and industrial media in Brazil, key corporate clients, core business partners, and regional dealer leaders. Building on JAC Motors’ acute market insights and effective customer engagement strategies, the event successfully hosted an authorization ceremony for three high-quality partners to join its secondary dealer network and secured an on-site purchase order for 10 light-duty trucks—marking a strong and promising start for the new product launch.

This success reflects a significant milestone in systematic development. Over the past year, JAC Motors Brazil has built its operations from the ground up, efficiently completing key initiatives including team assembly, institutional framework establishment, and the development of a comprehensive sales and service network. Concurrently, the company has advanced and finalized local certification for several core product models, thereby laying a solid foundation for the successful launch of its new vehicle lineup.

Looking ahead, JAC Motors will continue to advance its global strategy with sustained determination, positioning Brazil as a strategic hub for strengthening its presence across South America. As localized operations progress comprehensively, JAC Motors is committed to delivering an expanded product portfolio, an enhanced service network, and a more responsive market engagement approach. These integrated efforts are designed to generate long-term value for local customers and mark a new chapter in the expansion of Chinese automotive brands into the South American market.